Posts by LaurasOffice

“Prediction is very difficult, especially about the future.” –  Niels Bohr If only our forecasts were more accurate and reliable our strategies would be so much better. Let’s first look at the two extreme options: Forget about forecasting, just make your own plan and rely on your capability to adapt to whatever happens Aggressively invest to make…

If strategy making was a completely rational – logic based – activity, then companies would get it right much more often. The problem is good strategy needs to combine skills from the left ánd the right side of the brain. Or better said the left and right side of many brains. That is why you…

How many times have you searched for the most attractive (growth) markets for your company?How do you select the best segment or geography or consumer demographic and then in hindsight got it wrong and needed to adapt or change it? Why is it so difficult? Not all markets are equally attractive to different players –…

What do almost all growth experts tell you? Go for growth markets! Make sure they are already fast growing, or have solid growth promiss because of new consumer trends, or a technology shift or even a regulatory change. But what if you are really good in a market with no or even negative growth? Can…