Essay

Dive into the journey of integrating sustainability into your business strategy, exploring steps and insights for a responsible future.

Have you ever been caught off guard by a competitor’s actions – or inactions –, or found yourself facing rivals you hadn’t even considered? Many businesses view their competitors through a narrow lens, often underestimating their strategies or failing to recognize the full spectrum of competition. This essay delves into the necessity of comprehensive competitive…

Discover how to evolve your customer lifecycle from fleeting moments to lasting lifetimes with strategic insights and practical tips.

What’s the advice you’ll hear from nearly every growth expert out there? ‘Chase after growth markets!’ They’ll tell you to find markets that are already on the upswing, or go for markets that promise solid growth due to emerging consumer trends, shifts in technology, or even changes in regulation. But here’s a twist: What if…

Learn how to identify promising markets amidst the complexities of FUCA events and dynamic market parameters.

Traditional forecasting proves either too rigid or overly complex. This essay introduces scenario-based strategizing as a valuable middle path.

Kicking off a new business from the ground up? Brace yourself, it’s no walk in the park. If you buy into what the stats say, launching a new business is incredibly tough. Your chances of success? A measly 1%. You’re looking at a requirement of ten failures for every success. No progress without a few…

It’s a scenario all too familiar in the consulting world: numerous ambitious strategy plans end up forgotten in a drawer, only to be pulled out, dusted off, and revamped before they can truly make a mark. The key takeaway? Execution needs to be an integral part of strategy development right from the beginning. This essay…