Uncategorized

How many times have you searched for the most attractive (growth) markets for your company?How do you select the best segment or geography or consumer demographic and then in hindsight got it wrong and needed to adapt or change it? Why is it so difficult? Not all markets are equally attractive to different players –…

What do almost all growth experts tell you? Go for growth markets! Make sure they are already fast growing, or have solid growth promiss because of new consumer trends, or a technology shift or even a regulatory change. But what if you are really good in a market with no or even negative growth? Can…