“Now, here, you see, it takes all the running can do to keep in the same place" (Lewis Carroll in Through the looking glass)

Latest Essays

Famous sharks

Sharks and Strategy

Growing new business needs extra attention

Growing by creating new business

Customer life cycle

Taking your Customer lifecycle from seconds to decades

United Nations Sustainable Development Goals

Sustainability Strategies – how to start

“A plan is only a plan, strategy without execution is only a dream.”

Execution versus Strategy? No, a need for symbiosis!


Competitive insight – is it needed? Do you care enough?

crossroads 2

Scenario based strategizing

Einstein left right combi

The creative side of strategy involving the right side of the brain

Eye of the beholder

Market attractiveness, what is that really?

tube amplifier

Can a ‘last company standing’ strategy create real value?